Recommendation as a Mechanism to Induce Participation in Communities of Practice

Community of Practice supports the Knowledge Management approach in organizations, contributing to the sharing of experiences and good procedures, thereby rendering an attractive environment for the cooperative learning. Organizational knowledge evolves in the context of these communities. However, one of its greatest problems is how to keep members interacting and exchanging information relevant to the whole community. Loyalty mechanisms used in the Marketing area are proposed as a solution to this problem, aiming at stimulating active member participation. A collaborative work environment, named TeamWorks, is presented, illustrating the loyalty mechanism concerning document recommendation.