An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention Space

A competitive distributed recommendation mechanism is introduced based on adaptive software agents for efficiently allocating the “customer attention space”, or banners. In the example of an electronic shopping mall, the task of correctly profiling and analyzing the customers is delegated to the ind...

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Bibliographische Detailangaben
Hauptverfasser:	Jan’ t Hoen, Pieter, Bohte, Sander, Gerding, Enrico, La Poutré, Han
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Access methods and protocols, osi model Agent Architecture Applied sciences Computer science control theory systems Customer Behavior Exact sciences and technology Multiagent System Radial Basis Function Network Shopping Mall Software Software engineering Telecommunications Telecommunications and information theory Teleprocessing networks. Isdn
Online-Zugang:	Volltext
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