Branding and Consolidation in the Global Beer Market

The liberalization of trade turned on a wave of cross-border M&A after the turn of the century that dramatically increased the concentration of ownership in the global beer market, where the four largest breweries now serve close to 60 percent of the market. The chapter looks at the motivation b...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Madsen, Erik Strøjer
Format:	Buchkapitel
Sprache:	eng
Online-Zugang:	Volltext
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