Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos

Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of ne...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Cantillo Guerrero, Ernesto, Manjarrez Rodríguez, Maireth, Tirado Martínez, Yesmaira, Brodmeier Valencia, Greta, Llanos Gutiérrez, Jhojanna Patricia, Fontalvo Cerpa, Winston, Martínez Juvene, Johanna Carolina, Arrieta Villadiego, Astrid Liliana, Vergara Castilla, Karla Andrea, Puello Cabarcas, Deiber Enrique, De La Hoz Cerpa, Zully Margarita, Rodríguez Mojica, Jahir Humberto, Valero Manjarrés, María de Lourdes, Betancourt Rodríguez, Libnazaret
Format:	Buch
Sprache:	spa
Schlagworte:	Administration Management of industrial projects Marketing Microenterprises Rural development projects Small and medium-sized companies Social entrepreneurship Technological innovations
Online-Zugang:	Volltext
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