명화(名畵)에서 유발된 감정이 차용된 제품과 제품속성 평가에 미치는 영향

In recent years, a new way of differentiating product design has emerged -better known as 'masterpiece marketing,' this is a strategy where famous art pieces are borrowed on to product designs. Because the recent trends of well-being and LOHAS have encouraged the consumers' desires to...

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Veröffentlicht in:	Asia Marketing Journal (Online) 2011, Vol.13 (2), p.99-130
Hauptverfasser:	김한구(Han Ku Kim), 주우진(Wu Jin Chu), 정보희(Bo Hee Jung)
Format:	Artikel
Sprache:	kor
Online-Zugang:	Volltext
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