Social marketing as a tool to stop child abuse

Discusses the use of social marketing in the Children, Young Persons and Their Families Service (CYPFS) 'Breaking the cycle' public awareness campaign on child abuse. Outlines the child abuse problem in NZ. Looks at why the 'Breaking the cycle' was conceived. Defines social marke...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Social work now 1997-12 (8), p.5-12
Hauptverfasser:	Hall, Susie, Stannard, Sue
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Child abuse Marketing Public relations
Online-Zugang:	Volltext
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