Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets
Native advertising – disguising sponsored content as journalistic material – is not a new phenomenon, but only recently has it reached news media outlets that stand for high-quality journalism. To investigate the potential impact of native advertising on perceived media quality, a 2 (source: low vs....
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| creator | Bachmann, Philipp Hunziker, Sévérine Rüedy, Tanja |
| description | Native advertising – disguising sponsored content as journalistic material – is not a new phenomenon, but only recently has it reached news media outlets that stand for high-quality journalism. To investigate the potential impact of native advertising on perceived media quality, a 2 (source: low vs. high quality media outlet) × 3 (content: ad-free article vs. declared native advertising article vs. undeclared native advertising article) factorial between-subjects experiment was conducted. This experimental study found that news media outlets that stand for high-quality journalism damage their quality as perceived by recipients when publishing properly declared native advertising. |
| doi_str_mv | 10.5281/zenodo.3907423 |
| format | Article |
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How native advertising degrades the quality of prestige media outlets</title><description>Native advertising – disguising sponsored content as journalistic material – is not a new phenomenon, but only recently has it reached news media outlets that stand for high-quality journalism. To investigate the potential impact of native advertising on perceived media quality, a 2 (source: low vs. high quality media outlet) × 3 (content: ad-free article vs. declared native advertising article vs. undeclared native advertising article) factorial between-subjects experiment was conducted. This experimental study found that news media outlets that stand for high-quality journalism damage their quality as perceived by recipients when publishing properly declared native advertising.</description><subject>journalism</subject><subject>media quality</subject><subject>Native advertising</subject><subject>quality press</subject><subject>sponsored content</subject><subject>structural equation modelling</subject><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>LYEOE</sourceid><recordid>eNqFjj0LwkAQRK-xELW1E_YPGPOhqJWFKOm1Dwe3iQeXrN7uRZJfL5GApdUw83gwSi2TONqlh2TTY0OGouwY77dpNlX1DZ2zTQXyQOuBKTgGoaGCNi16sYyeT5DTGxottv3tg2aw8togf4VX0M5KB1TC0yOLrRBqNFYDBXEoPFeTUjvGxZgztbpe7ud87UKPvikc-a5o02K8l_3jHzjVRsQ</recordid><startdate>20190402</startdate><enddate>20190402</enddate><creator>Bachmann, Philipp</creator><creator>Hunziker, Sévérine</creator><creator>Rüedy, Tanja</creator><general>Zenodo</general><scope>LYEOE</scope></search><sort><creationdate>20190402</creationdate><title>Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets</title><author>Bachmann, Philipp ; Hunziker, Sévérine ; Rüedy, Tanja</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-luzern_lory_v2_39074233</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>ger</language><creationdate>2019</creationdate><topic>journalism</topic><topic>media quality</topic><topic>Native advertising</topic><topic>quality press</topic><topic>sponsored content</topic><topic>structural equation modelling</topic><toplevel>online_resources</toplevel><creatorcontrib>Bachmann, Philipp</creatorcontrib><creatorcontrib>Hunziker, Sévérine</creatorcontrib><creatorcontrib>Rüedy, Tanja</creatorcontrib><collection>LORY (Lucerne Open Repository)</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Bachmann, Philipp</au><au>Hunziker, Sévérine</au><au>Rüedy, Tanja</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets</atitle><date>2019-04-02</date><risdate>2019</risdate><abstract>Native advertising – disguising sponsored content as journalistic material – is not a new phenomenon, but only recently has it reached news media outlets that stand for high-quality journalism. To investigate the potential impact of native advertising on perceived media quality, a 2 (source: low vs. high quality media outlet) × 3 (content: ad-free article vs. declared native advertising article vs. undeclared native advertising article) factorial between-subjects experiment was conducted. This experimental study found that news media outlets that stand for high-quality journalism damage their quality as perceived by recipients when publishing properly declared native advertising.</abstract><pub>Zenodo</pub><doi>10.5281/zenodo.3907423</doi><oa>free_for_read</oa></addata></record> |
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| subjects | journalism media quality Native advertising quality press sponsored content structural equation modelling |
| title | Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets |
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