Service Dominant Logic in Practice: Applying Online Customer Communities and Personas for the Creation of Service Innovations

Many companies try to adopt a service-oriented perspective when developing new offerings by posing the question of how the creation of value jointly with customers can be improved. This requires a holistic view of customers beyond retrospective methods such as surveys. Observations of everyday life...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Schäfer, Adrienne, Klammer, Julia
Format:	Dissertation
Sprache:	ger
Schlagworte:	Personas Service Innovation
Online-Zugang:	Volltext bestellen
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