Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service

Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service

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Veröffentlicht in:JOURNAL OF BUSINESS RESEARCH 2023-05, Vol.160
Hauptverfasser: Zou, Yi, van Riel, Allard C.R, Streukens, Sandra, Bloemer, Jose
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container_title JOURNAL OF BUSINESS RESEARCH
container_volume 160
creator Zou, Yi
van Riel, Allard C.R
Streukens, Sandra
Bloemer, Jose
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title Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service
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