"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media

"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media

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Veröffentlicht in:JOURNAL OF MEDIA BUSINESS STUDIES 2024-01, Vol.21 (1), p.82-107
Hauptverfasser: Luyckx, Dorien, Poels, Karolien, Smits, Tim
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Sprache:eng
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container_title JOURNAL OF MEDIA BUSINESS STUDIES
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creator Luyckx, Dorien
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Smits, Tim
description
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title "It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media
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