Bon appétit: An analysis of recall advertisements in the food industry
Over the last decades the number of recalls of faulty products has increased dramatically. Since faulty products can seriously affect a reputation or an image, organisations have to react promptly to avoid further damage. As such, a well-prepared crisis strategy is of the utmost importance. After de...
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| Veröffentlicht in: | Dragoman 2019-05, Vol.8 (9), p.77-85 |
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| container_title | Dragoman |
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| creator | Heynderickx, Priscilla Dieltjens, Sylvain |
| description | Over the last decades the number of recalls of faulty products has
increased dramatically. Since faulty products can seriously affect a
reputation or an image, organisations have to react promptly to avoid
further damage. As such, a well-prepared crisis strategy is of the utmost
importance.
After describing the literature on both recall advertisements and crisis
frameworks, an analysis of 30 product recalls is presented. The main
focus is on the structure and the strategy used. Companies tend to
minimize the extent of the problem to protect their reputation. |
| format | Article |
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increased dramatically. Since faulty products can seriously affect a
reputation or an image, organisations have to react promptly to avoid
further damage. As such, a well-prepared crisis strategy is of the utmost
importance.
After describing the literature on both recall advertisements and crisis
frameworks, an analysis of 30 product recalls is presented. The main
focus is on the structure and the strategy used. Companies tend to
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reputation or an image, organisations have to react promptly to avoid
further damage. As such, a well-prepared crisis strategy is of the utmost
importance.
After describing the literature on both recall advertisements and crisis
frameworks, an analysis of 30 product recalls is presented. The main
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increased dramatically. Since faulty products can seriously affect a
reputation or an image, organisations have to react promptly to avoid
further damage. As such, a well-prepared crisis strategy is of the utmost
importance.
After describing the literature on both recall advertisements and crisis
frameworks, an analysis of 30 product recalls is presented. The main
focus is on the structure and the strategy used. Companies tend to
minimize the extent of the problem to protect their reputation.</abstract><pub>Arabic Translators International</pub><oa>free_for_read</oa></addata></record> |
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| ispartof | Dragoman, 2019-05, Vol.8 (9), p.77-85 |
| issn | 2295-1210 |
| language | eng |
| recordid | cdi_kuleuven_dspace_123456789_647131 |
| source | Lirias (KU Leuven Association) |
| title | Bon appétit: An analysis of recall advertisements in the food industry |
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