Leitkultur and Discourse Hegemonies: German Mainstream Media Coverage on the Integration Debate between 2009 and 2014

This study analyzes the mainstream media coverage on Germany's integration debate between 2009 and 2014, while detecting main debate actors, topics, discourses, key events and their relations to one another. Media representations of Muslims, integration, immigration, multiculturalism and creation of otherness are scrutinized, considering different political alignments of mainstream newspapers. Furthermore, the Sarrazin debate is contextualized within recent events such as right-wing populism and anti-Islamization movements. A quantitative content analysis revealed pragmatism and culturalism as the leading discourses in one-third of all left and right leaning newspapers, while integration, immigration and populist language in politics were the most discussed topics. Mainly, events and actors related to the Sarrazin debate were mentioned. We argue that the Sarrazin debate has encouraged a variety of actors to speak out in favor or against Muslims. Our findings suggest a social network analysis (SNA) combined with qualitative research, in order to identify more actors, ties and network alliances.