Consumer Voice

This chapter reviews several statistical techniques for categorical variables to deal with different issues in the evaluation and optimization of consumer experience. In many cases, product developers wish to evaluate the correlations between purchase intent, consumers, and product features or ways...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	De Dominicis, Mattia, Salmaso, Luigi, Jones, Chris, Giancristofaro, Rosa Arboretti
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	binary logistic model biomedical research consumer experience consumer survey consumer tests consumer voice Engineering Management & Leadership General Engineering & Project Administration General References Presentation Skills statistical techniques
Online-Zugang:	Volltext
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