Identifying Significant New Business Opportunities: The Magellan Process

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Hauptverfasser: Kahn Kenneth B, Uban Steve, Kay Sally Evans, Slotegraaf Rebecca J
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Uban Steve
Kay Sally Evans
Slotegraaf Rebecca J
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ispartof PDMA Handbook of New Product Development, 2013, p.1-1
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subjects Documentation, Procedures & QA
General Engineering & Project Administration
Industrial Engineering & Operations Management
Project Management
title Identifying Significant New Business Opportunities: The Magellan Process
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