Emotional and Cognitive Determinants of Retail Salespersons’ Emotional Labor and Adaptive Selling Behavior
Purpose: The role of salespersons' emotions in effective selling behavior garners attention among scholars and practitioners. Previous studies have investigated the effects of emotional intelligence and emotional labor on sales success separately. However, to understand the whole process, the r...
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Veröffentlicht in: | Journal of distribution science 2022-09, Vol.20 (9), p.109-126 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | kor |
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