The Stimulus Factors Influencing Intention to Participate in Shopping during the Distribution of the 12.12 Online Shopping Festivals in Malaysia

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of distribution science 2022-08, Vol.20 (8), p.93-103
Hauptverfasser:	MAHMUDDIN, Yasmin, ABDULLAH, Mazilah, RAMDAN, Mohamad Rohieszan, MOHD ANIM, Nur Aqilah Hazirah, ABD AZIZ, Nurul Ashykin, ABD AZIZ, Nurul Aien, YAHAYA, Rusliza, ABD AZIZ, Noreen Noor
Format:	Artikel
Sprache:	kor
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!