The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, h...

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Veröffentlicht in:	The Journal of Asian finance, economics, and business economics, and business, 2022-02, Vol.9 (2), p.243-254
Hauptverfasser:	LE, Chi Minh, DANG, Minh Hoang, TRAN, Dinh Gia Trung, TAT, Thu Duyen, NGUYEN, Liem Thanh
Format:	Artikel
Sprache:	kor
Online-Zugang:	Volltext
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