A Study on the User Acceptance of O2O Services : Mediating Effect of Customer Attitude
Purpose - New technologies allow service providers to integrate all the customer information within and between contact channels so that they can offer individualized services. The availability of new mobile devices enables retailers to interact with customers through countless channels (Rigby, 2011...
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| Veröffentlicht in: | East asian journal of business economics 2020, Vol.8 (3), p.15-24 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | kor |
| Online-Zugang: | Volltext |
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