Purchasing Intention: A Research on Mobile Phone Usage by Young Adults
The main aim of study is to identify the factors that affect the purchasing intention of young adults. The reference group is an important factor in determining the underlying causes of young adults' purchasing intentions. However, the literature states that young adults prefer to buy brands th...
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| Veröffentlicht in: | The Journal of Asian finance, economics, and business economics, and business, 2020-08, Vol.7 (8), p.353-360 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | kor |
| Online-Zugang: | Volltext |
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