Selection Factors for Distribution Partners for the Market Entry in Southeast Asia

Purpose - This study analyzed the success strategy of Korean small & medium cosmetics exporting companies to enter the Southeast Asian market. Research design, data, and methodology - The independent factors are classified into firm capacity, financial factor, institutional factor, and operation...

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Veröffentlicht in:	Journal of distribution science 2018-05, Vol.16 (5), p.17-29
Hauptverfasser:	Choi, Eun-Mee, Kwon, Lee-Seung, Kwon, Nam-Hee, So, Young-Jin
Format:	Artikel
Sprache:	kor
Online-Zugang:	Volltext
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