The Effects of HMR Selection Attributes on Repurchase Intention by Shopping Channels

Purpose - This study examined the effect of the importance of selective attribute of HMR(Home Meal Replacement) on customers' satisfaction and repurchase intention which is rapidly increasing with the changes of demographic, social and cultural trends as well as the influence of on and offline...

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Veröffentlicht in:	Journal of distribution science 2018, Vol.16 (3), p.13-21
Hauptverfasser:	Cha, Seong-Soo, Lee, Su-Han
Format:	Artikel
Sprache:	kor
Online-Zugang:	Volltext
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