“Why Can’t We Be Friends”? An Examination of Academic and Industry Alignment in Sport Sponsorship

The purpose of this study is to produce an analysis of content published in both academic literature and industry related publications that specifically examines the theme of sport sponsorship. Scholars suggest a gap between academia and industry, yet it is undetermined how published articles about...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of applied sports sciences : IJASS 2023-06, Vol.35 (1), p.169
Hauptverfasser:	Ryan W. Dastrup, Todd C. Koesters, Stephen L. Shapiro, Sung-bae Roger Park
Format:	Artikel
Sprache:	kor
Schlagworte:	content analysis sponsorship sponsorship review sport industry sport sponsorship sportsbiz
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!