When and To Whom Does Trust have a Positive Effect?: Interaction among Trust, Technological Turbulence and Organizational Culture

For a long time, firms have tried to cultivate trust and have depended on it to succeed. In particular, many previous studies have identified several situations where trust serves as a major resources or convertible asset of a corporation. In line with previous studies, we investigate what may be a...

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Veröffentlicht in:Journal of Marketing Thought 2017-02, Vol.3 (4), p.35
1. Verfasser: Hyoseon Lee
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Sprache:kor
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