Sport Sponsorship: Lessons from the Sydney Olympic Games

Sport sponsorship in the Olympic Games has proven to be effective in helping businesses establish competitive advantages in their market. The purpose of this research was to assess the ability of the US subjects to identify worldwide sponsors (The Olympic Partners, TOP IV) of the Sydney 2000 Olympic...

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Veröffentlicht in:	International journal of applied sports sciences : IJASS 2002-12, Vol.14 (2), p.27
1. Verfasser:	David K. Stotlar
Format:	Artikel
Sprache:	kor
Schlagworte:	Marketing Olympics Sponsorship
Online-Zugang:	Volltext
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