Marketing of Alcohol to Young People: A Comparison of the UK and Poland
This paper takes an international perspective on the marketing of alcohol to young people by examining case studies of the marketing of alcohol in the UK and Poland. It is suggested that marketing is a powerful mechanism for attracting young consumers. The alcohol industry is an innovative industry...
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| Veröffentlicht in: | European addiction research 2004-01, Vol.10 (1), p.1-7 |
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| Hauptverfasser: | , , , , , |
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| Sprache: | eng |
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| container_end_page | 7 |
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| container_title | European addiction research |
| container_volume | 10 |
| creator | Cooke, Emma Hastings, Gerard Wheeler, Colin Eadie, Douglas Moskalewicz, Jacek Dąbrowskab, Katarzyna |
| description | This paper takes an international perspective on the marketing of alcohol to young people by examining case studies of the marketing of alcohol in the UK and Poland. It is suggested that marketing is a powerful mechanism for attracting young consumers. The alcohol industry is an innovative industry able to use a wide variety of marketing tools to achieve success in the market-place. It is important to recognise that the marketing activities of the industry are becoming increasingly transnational and that policy response has to be equally transnational. |
| doi_str_mv | 10.1159/000073720 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1022-6877 |
| ispartof | European addiction research, 2004-01, Vol.10 (1), p.1-7 |
| issn | 1022-6877 1421-9891 |
| language | eng |
| recordid | cdi_karger_primary_73720 |
| source | MEDLINE; JSTOR Archive Collection A-Z Listing; Karger Journals |
| subjects | Adolescent Adult Alcohol Drinking - legislation & jurisprudence Alcohol Drinking - prevention & control Alcoholic Beverages - supply & distribution Cross-Cultural Comparison Humans Poland Public Policy Social Marketing Special Topic Section. Aspects of Alcohol Use United Kingdom |
| title | Marketing of Alcohol to Young People: A Comparison of the UK and Poland |
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