Listening to the Consumer: Exploring Review Topics on Airbnb and Their Impact on Listing Performance
While research has investigated various aspects of electronic word of mouth and their effects on business performance, it has neglected detailed topics in reviews. This study explores this new aspect in reviews and examines the effects of review topics on Airbnb listing performance. We use 2,799,420...
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| Veröffentlicht in: | Journal of marketing theory and practice 2019-10, Vol.27 (4), p.371-389 |
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| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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