Consumer Responses to Bonus Pack and Product Enlargement Claims

In conveying product size increases, manufacturers use labeling tactics that can be classified as "bonus packs" (more for the same price) or "product enlargements" (more, but no mention of price). One study shows that when consumers do not know a product's original size and...

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Veröffentlicht in:	Journal of marketing theory and practice 2016-01, Vol.24 (1), p.59-71
Hauptverfasser:	Carlson, Jay P., Weathers, Danny, Swain, Scott D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Consumption Cost control Discounts Heuristic Hypotheses Packaging Pallets Prices Pricing policies Rule of origin Studies
Online-Zugang:	Volltext
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