A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Accurate forecasting of sales/consumption is particularly important for marketing because this information can be used to adjust marketing budget allocations and overall marketing strategies. Recently, online social platforms have produced an unparalleled amount of data on consumer behavior. However...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2016-05, Vol.35 (3), p.363-388
Hauptverfasser:	Liu, Xiao, Singh, Param Vir, Srinivasan, Kannan
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial intelligence Big data Cloud computing Consumer behavior Data mining Forecasts and trends Google Trends Information services Information services industry Machine learning Market strategy Marketing Nielsen, A.C Sheen, Charlie Social networks Studies Television programs text mining Twitter user generated content
Online-Zugang:	Volltext
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