The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness

Previous research on the use of either implicit or explicit sexual imagery in advertising has focused mainly on factors such as the gender of the receiver, the product advertised (sexually or non-sexually related), and the type of stimulus presented (double entendre, decorative models, and nudity)....

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of advertising 1990-12, Vol.19 (1), p.14-22
Hauptverfasser:	Severn, Jessica, Belch, George E., Belch, Michael A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Advertising research Advertising to sales ratios Brands Communication Consumer attitudes Consumer research Marketing Modeling Sex (Psychology) Sex in advertising Sexual attraction Travel
Online-Zugang:	Volltext
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