On Factors and Clusters in Segmentation Research-A Comment

On Factors and Clusters in Segmentation Research-A Comment

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Veröffentlicht in:Journal of advertising 1984-12, Vol.13 (4), p.58-59
Hauptverfasser: Stewart, David W., Furse, David H.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising research
Cluster analysis
Factor analysis
Marketing
Research Notes and Communications
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container_end_page 59
container_issue 4
container_start_page 58
container_title Journal of advertising
container_volume 13
creator Stewart, David W.
Furse, David H.
description
doi_str_mv 10.1080/00913367.1984.10672917
format Article
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ispartof Journal of advertising, 1984-12, Vol.13 (4), p.58-59
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source EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Access via Taylor & Francis
subjects Advertising research
Cluster analysis
Factor analysis
Marketing
Research Notes and Communications
title On Factors and Clusters in Segmentation Research-A Comment
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