The Credibility of Physically Attractive Communicators: A Review

This review summarizes experimental evidence from advertising and related disciplines on the effects of physically attractive communicators and models on opinion change, product evaluation, source perception, and recall, among other dependent measures. The evidence indicates that attractive (vs. una...

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Veröffentlicht in:	Journal of advertising 1982-10, Vol.11 (3), p.15-24
1. Verfasser:	Joseph, W. Benoy
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising research Automobiles Brands Children Communication models Consumers Credibility Effectiveness Empirical evidence Impacts Marketing Men Modeling Perceptions Physical Social psychology Women Writers
Online-Zugang:	Volltext
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