An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Recent product introductions such as the Xbox 360, Sony Playstation 2, and PT Cruiser have been characterized by shortage of these products. Some experts have suggested that such scarcity can be a deliberate strategy for making the product more desirable. In this paper, we empirically examine the re...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Management science 2009-10, Vol.55 (10), p.1623-1637
Hauptverfasser:	Balachander, Subramanian, Liu, Yan, Stock, Axel
Format:	Artikel
Sprache:	eng
Schlagworte:	aggregate logit models Analysis Applied sciences Automobile industry Automobiles Automotive industries Business strategies Business studies Coefficients competitive strategy Computer & video games Consumer preferences Consumer spending Consumers Demand management Econometric models econometrics Economic theory economic theory testing Exact sciences and technology Firm modelling Industrial psychology Instrumental variables estimation Inventory control, production control. Distribution Management science Marginal costs Marketing New products Operational research and scientific management Operational research. Management science Preferences Product development Product introduction Psychology Restaurants Scarcity signaling Signalling Strategic management Studies Suppliers Supply Supply and demand Theory U.S.A
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!