Navigating Difficult Waters: Publishing Trends and Scholarship in Sales Research

In this paper, we examine long-term knowledge-dissemination trends and future prospects for personal selling and sales management research. We augment data from a more than two-decade, 1,200+ article content analysis of sales research with perceptual data from a survey of leading sales researchers w...

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Veröffentlicht in:	The Journal of personal selling & sales management 2008-12, Vol.28 (1), p.79-92
Hauptverfasser:	Plouffe, Christopher R., Williams, Brian C., Wachner, Trent
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer research Content analysis Marketing Personal selling Publishing industry Relationship marketing Research methods Research Note Sales management Sales personnel Sales strategies Studies Trends
Online-Zugang:	Volltext
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