An Action-Based Theory of Persuasion in Marketing
This paper advances a theory of persuasion in marketing based on behavioral (rather than attitudinal) change. It considers fundamental conceptual issues, comparisons with other theories of persuasion, potential for marketing applications, and suggestions for future research.
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| Veröffentlicht in: | Journal of marketing theory and practice 1999-07, Vol.7 (3), p.27-40 |
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| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 40 |
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| container_issue | 3 |
| container_start_page | 27 |
| container_title | Journal of marketing theory and practice |
| container_volume | 7 |
| creator | Funkhouser, G. Ray Parker, Richard |
| description | This paper advances a theory of persuasion in marketing based on behavioral (rather than attitudinal) change. It considers fundamental conceptual issues, comparisons with other theories of persuasion, potential for marketing applications, and suggestions for future research. |
| doi_str_mv | 10.1080/10696679.1999.11501838 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1069-6679 |
| ispartof | Journal of marketing theory and practice, 1999-07, Vol.7 (3), p.27-40 |
| issn | 1069-6679 1944-7175 |
| language | eng |
| recordid | cdi_jstor_primary_40469966 |
| source | Business Source Complete; Jstor Complete Legacy |
| subjects | Advertising research Attitude change Attitudes Audiences Automobiles Behavioral decision theory Conceptual Articles Consumer behavior Consumer research Decision making Decision theory Marketing Persuasion Problem solving Psychological attitudes Studies |
| title | An Action-Based Theory of Persuasion in Marketing |
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