Case-Method and Case-Research in European Marketing Education

Case-Method and Case-Research in European Marketing Education

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Veröffentlicht in:Management International Review 1972-01, Vol.12 (6), p.115-122
Hauptverfasser: Beukenkamp, P. A., Boverhoff, G. J.
Format: Artikel
Sprache:eng
Schlagworte:
Business education
Business schools
Business structures
College instruction
Marketing
Marketing education
Marketing management
Teachers
Teaching methods
Universities
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container_end_page 122
container_issue 6
container_start_page 115
container_title Management International Review
container_volume 12
creator Beukenkamp, P. A.
Boverhoff, G. J.
description
format Article
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identifier ISSN: 0025-181X
ispartof Management International Review, 1972-01, Vol.12 (6), p.115-122
issn 0025-181X
language eng
recordid cdi_jstor_primary_40226390
source JSTOR Archive Collection A-Z Listing
subjects Business education
Business schools
Business structures
College instruction
Marketing
Marketing education
Marketing management
Teachers
Teaching methods
Universities
title Case-Method and Case-Research in European Marketing Education
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