Marketing Malaysia as a model modern Muslim state: The significance of the 16th Commonwealth Games

Apart from illustrating the way in which the Malaysian government appropriated the Commonwealth Games as a global media spectacle, both to gain international publicity and as an opportunity to celebrate its multicultural national identity and thus 'market' Malaysia as a model modern Muslim...

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Veröffentlicht in:	Third world quarterly 2004-01, Vol.25 (7), p.1277-1291
1. Verfasser:	Van der Westhuizen, Janis
Format:	Artikel
Sprache:	eng
Schlagworte:	Asia Authoritarianism Bidding Committees Commonwealth Countries Developing countries Games Governmental reform Human Rights Islam Malaysia Marketing Multiculturalism Muslims National identity Olympic games Political crises Political reform Politics Reform Religion Politics Relationship Sports Tournaments & championships Voting
Online-Zugang:	Volltext
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