Who Do You Think You Are? Common and Differential Effects of Social Self-Identity on Social Media Usage

Intense competition requires that social media service providers execute two major business strategies: exploiting current functions while simultaneously exploring incremental innovation. Realization of these strategies is related to two types of member behavior: reinforced use and varied use. Drawi...

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Veröffentlicht in:	Journal of management information systems 2017-01, Vol.34 (1), p.71-101
Hauptverfasser:	Pan, Zhao, Lu, Yaobin, Wang, Bin, Chau, Patrick Y.K.
Format:	Artikel
Sprache:	eng
Schlagworte:	reinforced use relational identity self-identity social identity social media social media use varied use
Online-Zugang:	Volltext
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