Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences

The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group–referent intentional actions. Specifically, we investigate cogni...

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Veröffentlicht in:	MIS quarterly 2014-03, Vol.38 (1), p.143-164
Hauptverfasser:	Tsai, Hsien-Tung, Bagozzi, Richard P.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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