Comparing quantum versus Markov random walk models of judgements measured by rating scales

Quantum and Markov random walk models are proposed for describing how people evaluate stimuli using rating scales. To empirically test these competing models, we conducted an experiment in which participants judged the effectiveness of public health service announcements from either their own person...

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Veröffentlicht in:	Philosophical transactions of the Royal Society of London. Series A: Mathematical, physical, and engineering sciences physical, and engineering sciences, 2016-01, Vol.374 (2058), p.1-12
Hauptverfasser:	Wang, Z., Busemeyer, J. R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognition Cognitive models Cognitive psychology Judgment Markov models Mathematical models Mathematical vectors Neutrality Random walk Rating scales
Online-Zugang:	Volltext
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