Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time

This study takes a longitudinal perspective to investigate sponsorship awareness in a multiple-year, international context pertaining to the Union of European Football Associations (UEFA) Champions League, a prestigious European soccer competition for club teams with worldwide exposure. A logit mode...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of advertising 2014-04, Vol.43 (2), p.142-154
Hauptverfasser:	Walraven, Merel, Bijmolt, Tammo H. A., Koning, Ruud H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Analysis Brand equity Competition Consumers Corporate sponsorship Eastern Europe Forecasts Longitudinal studies Relationship marketing Soccer Sponsors Sports sponsorship Studies Western Europe
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!