Web Footprints of Firms: Using Online Isomorphism for Competitor Identification

Competitive isomorphism refers to the phenomenon of competing firms becoming similar as they mimic each other under common market forces. With the growing presence of firms as well as their consumers and suppliers on the Web, we discover a parallel phenomenon of online isomorphism wherein the Web fo...

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Veröffentlicht in:	Information systems research 2015-03, Vol.26 (1), p.188-209
Hauptverfasser:	Pant, Gautam, Sheng, Olivia R. L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business enterprises competitor identification Economic aspects Information management isomorphism Isomorphisms (Mathematics) predictive models Social networks Web metrics
Online-Zugang:	Volltext
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