Player Commitment to Massively Multiplayer Online Role-Playing Games (MMORPGs): An Integrated Model

The massively multiplayer online role-playing game (MMORPG) phenomenon has generated significant interest on the part of consumers and software publishers. Despite considerable efforts to improve the technological quality (e.g., graphics, networking) of the games, little effort has been directed tow...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of electronic commerce 2013-07, Vol.17 (4), p.7-38
Hauptverfasser:	Moon, Junghoon, Hossain, Md. Dulal, Sanders, G. Lawrence, Garrity, Edward J., Jo, Sooran
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Computer & video games E-loyalty Games MMORPG Motivation online role-playing games psychological ownership Role playing Social identity socialization Software engineering Studies User behavior
Online-Zugang:	Volltext
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