Roadmapping Integrates Business and Technology

The product-technology roadmap process developed at Philips Electronics aims at better integration of business and technology strategy and improvement of the front end of the product creation process (the concept and idea phase). The outcomes are roadmaps that present products and technologies requi...

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Veröffentlicht in:Research technology management 1997-09, Vol.40 (5), p.48-55
1. Verfasser: Groenveld, Pieter
Format: Artikel
Sprache:eng
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