PUNNING IN HONG KONG CHINESE MEDIA: FORMS AND FUNCTIONS / 双关语在香港中文媒体中的形式与功能

This paper shows that punning (shuāngguān) is commonly found in Hong Kong Chinese media, especially adverts. As a rhetorical device and a form of language play, punning — monolingual or bilingual — is generally used to enhance the communicative impact of what is said. Linguistically a punning effect...

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Veröffentlicht in:	Journal of Chinese linguistics 2009-01, Vol.37 (1), p.77-107
Hauptverfasser:	Li, David C.S., Costa, Virginia, 李楚成
Format:	Artikel
Sprache:	eng
Schlagworte:	Ambiguity Homonyms Homophony Orthographies Pronunciation Puns Slogans Syntactics Words
Online-Zugang:	Volltext
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