Does Animation Attract Online Users' Attention? The Effects of Flash on Information Search Performance and Perceptions

The proliferation of information on the Internet poses a significant challenge on humans limited attentional resources. To attract online users attention, various kinds of animation are widely used on websites. Despite the ubiquitous use of animation, there is an inadequate understanding of its ef...

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Veröffentlicht in:	Information systems research 2004-03, Vol.15 (1), p.60-86
Hauptverfasser:	Hong, Weiyin, Thong, James Y. L, Tam, Kar Yan
Format:	Artikel
Sprache:	eng
Schlagworte:	Animation associative network model attention Brands central capacity theory Design Designers flash animation Information search Information storage and retrieval systems Information systems Internet laboratory experiment Marketing Multimedia Multimedia materials Online advertising online information search Organizational change Saliency Shopping Technological change Trends Visual perception visual search website interface design Websites
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