Market Segmentation and Product Technology Selection for Remanufacturable Products

Remanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but consumers value remanufactured products less than new products. The choice of production technology influen...

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Veröffentlicht in:Management science 2005-08, Vol.51 (8), p.1193-1205
Hauptverfasser: Debo, Laurens G, Toktay, L. Beril, Van Wassenhove, Luk N
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container_title Management science
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creator Debo, Laurens G
Toktay, L. Beril
Van Wassenhove, Luk N
description Remanufacturing is a production strategy whose goal is to recover the residual value of used products. Used products can be remanufactured at a lower cost than the initial production cost, but consumers value remanufactured products less than new products. The choice of production technology influences the value that can be recovered from a used product. In this paper, we solve the joint pricing and production technology selection problem faced by a manufacturer that considers introducing a remanufacturable product in a market that consists of heterogeneous consumers. Our analysis discusses the market and technology drivers of product remanufacturability and identifies some phenomena of managerial importance that are typical of a remanufacturing environment.
doi_str_mv 10.1287/mnsc.1050.0369
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subjects Analysis
Applied sciences
Business management
Business studies
Capital costs
Competition
Consumer preferences
Consumer profiles
Consumers
Cost control
Economic models
Exact sciences and technology
Fixed costs
Inventory
Inventory control
Inventory management
Management science
Manufacturers
Manufacturing
Market segmentation
Marketing
Material requirements planning
Mathematical methods
Operational research. Management science
Operations management
Pricing
Pricing policies
Product development
Product lines
Product management
product remanufacturing
Production costs
Production management
Production planning
Remanufactured products
Remanufacturing
Studies
Supply
Target markets
Technology
technology management
Tires
Willingness to pay
title Market Segmentation and Product Technology Selection for Remanufacturable Products
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