Autoethnography

Autoethnography is a process in which the researcher becomes the respondent and deliberately exposes him or herself to the product or service that is of interest and then records these observations as they relate to the product or service. Students may experience the autoethnographic process over a period of 7 to 14 days during which they will use a “fly on the wall” approach (self-observation) and not interact directly with other people. As the researcher is also the respondent in an autoethnography, there is always the very real possibility that the results arising from this type of study will be