Impact of retailer image on private brand attitude: Halo effect and summary construct
The purpose of this article is to examine the influence of retailer image on consumers' attitude towards private brand. More specifically, we evaluate two alternative perspectives of retailer image-the halo effect and the summary construct-and include a moderator variable, consumer familiarity...
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| Veröffentlicht in: | Australian journal of psychology 2011-09, Vol.63 (3), p.173-183 |
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| container_end_page | 183 |
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| container_title | Australian journal of psychology |
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| creator | Park, Jin Yong Park, Kyungdo Dubinsky, Alan J. |
| description | The purpose of this article is to examine the influence of retailer image on consumers' attitude towards private brand. More specifically, we evaluate two alternative perspectives of retailer image-the halo effect and the summary construct-and include a moderator variable, consumer familiarity with a retailer's private label products, to discern which of the two models has better explanatory power. The findings indicate that there are moderating effects of consumer familiarity with a retailer's private brands and product categories in determining the efficacy of each model. In private brand foods, high familiarity is related to the summary construct model, and low familiarity is associated with the halo effect model. In private brand clothing, however, low familiarity is related to the halo effect model, but high familiarity is associated with both the halo effect and the summary construct model. Managerial and future research implications are also provided. |
| doi_str_mv | 10.1111/j.1742-9536.2011.00015.x |
| format | Article |
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More specifically, we evaluate two alternative perspectives of retailer image-the halo effect and the summary construct-and include a moderator variable, consumer familiarity with a retailer's private label products, to discern which of the two models has better explanatory power. The findings indicate that there are moderating effects of consumer familiarity with a retailer's private brands and product categories in determining the efficacy of each model. In private brand foods, high familiarity is related to the summary construct model, and low familiarity is associated with the halo effect model. In private brand clothing, however, low familiarity is related to the halo effect model, but high familiarity is associated with both the halo effect and the summary construct model. Managerial and future research implications are also provided.</description><subject>Attitudes</subject><subject>Brands</subject><subject>consumer's brand familiarity</subject><subject>Consumers</subject><subject>Corporate image</subject><subject>Familiarity</subject><subject>Halo effect</subject><subject>Halo error</subject><subject>House brands</subject><subject>Moderator variables</subject><subject>private brand</subject><subject>Psychology</subject><subject>Retail trade</subject><subject>retailer image</subject><subject>Store image</subject><subject>summary construct</subject><subject>Trade marks</subject><issn>0004-9530</issn><issn>1742-9536</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2011</creationdate><recordtype>article</recordtype><sourceid>7QJ</sourceid><recordid>eNqNkUFv1DAQhSMEEkvhP1jiwiWLvY6dGHGpVnRbtCpILUKcRrOJXbwkcbAduvvvcTZVD72AL7Zmvvc8fs4ywuiSpfV-v2RlscqV4HK5oowtKaVMLA_PssVj43m2SNViOtOX2asQ9olRQlWL7NtVN2AdiTPE64i21Z7YDu80cT0ZvP2DUZOdx74hGKONY6M_kEtsHdHG6CScOmHsOvRHUrs-RD_W8XX2wmAb9JuH_Sy7vfh0u77Mt182V-vzbV6LqhC5oBJVQ3cVZbtSVMLoVEVeGYqqVrUQqkDFiwKbXSONXjWykoYlleFGyYqfZe9m28G736MOETobat222Gs3BmB0xamShRQJffsE3bvR92k4WEkpWcFUyRNVzVTtXQheG0gRTE9LVjDFDXuYUoUpVZjihlPccEjSj7P0PmV4_G8dnH_--oNN813Mct_ZCDigifAzxiFAgxHB9sadOs7fQePs5Ms5k2B1m-CTJaNlOWWSz0Y2RH14nAP9L5AlLwV8v94kqbzZ3ogSNolfP_CnK_De-baBiMfWeZP-vbYB-D9f_xeEasIT</recordid><startdate>20110901</startdate><enddate>20110901</enddate><creator>Park, Jin Yong</creator><creator>Park, Kyungdo</creator><creator>Dubinsky, Alan J.</creator><general>Taylor & Francis</general><general>Blackwell Publishing Asia</general><general>Taylor & Francis Ltd</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TK</scope><scope>7QJ</scope></search><sort><creationdate>20110901</creationdate><title>Impact of retailer image on private brand attitude: Halo effect and summary construct</title><author>Park, Jin Yong ; Park, Kyungdo ; Dubinsky, Alan J.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c5845-506a9d0b801b7585fe845a38f0a9c9c5594a9344adbd6fe2d686f1506f3f9683</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2011</creationdate><topic>Attitudes</topic><topic>Brands</topic><topic>consumer's brand familiarity</topic><topic>Consumers</topic><topic>Corporate image</topic><topic>Familiarity</topic><topic>Halo effect</topic><topic>Halo error</topic><topic>House brands</topic><topic>Moderator variables</topic><topic>private brand</topic><topic>Psychology</topic><topic>Retail trade</topic><topic>retailer image</topic><topic>Store image</topic><topic>summary construct</topic><topic>Trade marks</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Park, Jin Yong</creatorcontrib><creatorcontrib>Park, Kyungdo</creatorcontrib><creatorcontrib>Dubinsky, Alan J.</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Neurosciences Abstracts</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><jtitle>Australian journal of psychology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Park, Jin Yong</au><au>Park, Kyungdo</au><au>Dubinsky, Alan J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Impact of retailer image on private brand attitude: Halo effect and summary construct</atitle><jtitle>Australian journal of psychology</jtitle><date>2011-09-01</date><risdate>2011</risdate><volume>63</volume><issue>3</issue><spage>173</spage><epage>183</epage><pages>173-183</pages><issn>0004-9530</issn><eissn>1742-9536</eissn><coden>ASJPAE</coden><abstract>The purpose of this article is to examine the influence of retailer image on consumers' attitude towards private brand. More specifically, we evaluate two alternative perspectives of retailer image-the halo effect and the summary construct-and include a moderator variable, consumer familiarity with a retailer's private label products, to discern which of the two models has better explanatory power. The findings indicate that there are moderating effects of consumer familiarity with a retailer's private brands and product categories in determining the efficacy of each model. In private brand foods, high familiarity is related to the summary construct model, and low familiarity is associated with the halo effect model. In private brand clothing, however, low familiarity is related to the halo effect model, but high familiarity is associated with both the halo effect and the summary construct model. Managerial and future research implications are also provided.</abstract><cop>Melbourne, Australia</cop><pub>Taylor & Francis</pub><doi>10.1111/j.1742-9536.2011.00015.x</doi><tpages>11</tpages><oa>free_for_read</oa></addata></record> |
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| ispartof | Australian journal of psychology, 2011-09, Vol.63 (3), p.173-183 |
| issn | 0004-9530 1742-9536 |
| language | eng |
| recordid | cdi_istex_primary_ark_67375_WNG_336SLS57_G |
| source | Access via Wiley Online Library; Applied Social Sciences Index & Abstracts (ASSIA); Alma/SFX Local Collection |
| subjects | Attitudes Brands consumer's brand familiarity Consumers Corporate image Familiarity Halo effect Halo error House brands Moderator variables private brand Psychology Retail trade retailer image Store image summary construct Trade marks |
| title | Impact of retailer image on private brand attitude: Halo effect and summary construct |
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