Risky Business: Misperceived Norms of Sexual Behavior Among College Students

Do students accurately perceive the sexual behavior of their peers? The results of this study indicate a dramatic difference between students’ self-reported sexual behavior and their perceptions of peer sexual behavior. Specifically, students tend to overestimate the potentially risky sexual activit...

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Veröffentlicht in:Journal of student affairs research and practice 2004-10, Vol.42 (1), p.21-35
Hauptverfasser: Lynch, Joseph, Mowrey, Rebecca, Nesbitt, Gordon, O'Neill, Daniel F
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creator Lynch, Joseph
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description Do students accurately perceive the sexual behavior of their peers? The results of this study indicate a dramatic difference between students’ self-reported sexual behavior and their perceptions of peer sexual behavior. Specifically, students tend to overestimate the potentially risky sexual activity of their peers. The data also challenge popular myths regarding the sexual behavior of Greek and athlete populations. As with alcohol prevention efforts, the disparity between behavior and perception raises the question of whether social marketing strategies may be effective in lowering the incidence of unsafe sexual behaviors among college students.
doi_str_mv 10.2202/1949-6605.1412
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source De Gruyter journals
subjects Alcohol Abuse
Peer Relationship
Pregnancy
Sampling
Sexuality
Sexually Transmitted Diseases
Student Attitudes
Student Surveys
Undergraduate Students
title Risky Business: Misperceived Norms of Sexual Behavior Among College Students
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