Understanding international web site usage

Purpose - The technology acceptance model (TAM) has been one of the most influential theories in the information technology literature, but it has not been used in the marketing literature to understand consumer acceptance of international web sites. Thus, the purpose of this study is to use TAM to...

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Veröffentlicht in:	International marketing review 2006-01, Vol.23 (1), p.83-97
Hauptverfasser:	Singh, Nitish, Fassott, Georg, Chao, Mike C.H., Hoffmann, Jonas A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brazil Consumer behaviour Electronic commerce Germany Internet shopping Taiwan
Online-Zugang:	Volltext
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